Lars was an amazing chef. His dishes were elaborate and delicious, but Lars always found them just
short of perfection. Unfulfilled, he donned his traveling hat and set out to find what was missing.

During his trip to Mexico, Chef Lars found himself climbing the Sierra Madres. He set up camp for
the night, huddled around his campfire, and allowed the dancing flames to take him back to
his hometown, reminding him of the Birchwood fires used in traditional Nordic cooking.
He was then driven to achieve the Nordic ideal of Lagom, meaning balance and simplicity. Just right.

Lars started with whole grain rice and quinoa, cooked in clay ovens over Birchwood fires.
He discovered his perfect recipe in the spirit of Lagom - simple, carefully crafted rice and quinoa chips,
both healthy and delicious. Made with only sustainable, non-GMO, ingredients, we know you'll find
our chips to be naturally perfect, too!